Wednesday, 27 January 2016
Target Audience
Gravity
The Target audience for this film would be fairly general in terms of both gender and age group, it is a mostly appropriate movie for young adults, it attracts the target audience due to its non specific approach to advertising in general and is not presented in a way that it is non suitable to certain age groups etc.
They advertised the film by attending multiple events such as San Diego Comic Con in order to reach a large amount of people to promote the film to possible viewers.
This was released by Warner Bros which are well known for releasing successful films.
It shows both male and female characters with a strong female protagonist surviving on her own which is not a typical representation in the sci-fi genre.
Due to the well known casting the audience would be expecting this movie to be successful and good and have a high budget for effects etc. improving the overall quality to a high standard.
Divergent
The Target audience for this movie would be young adults in general because young people are represented throughout the movie and sci-fi is a popular genre among young people especially.
Due to the young audience the cast promoted the movie through popular TV shows and events such as MTV and Comic Con that are also targeted at young people.
This was released by Lionsgate which is another large production company which is known for releasing successful movies.
The audience would have expected this movie to be very well executed due to the all star cast and the high budget which was given to the creation of the film.
The Hunger Games
The Target audience for The hunger games would also be the younger generation due to the young cast and the fact the storyline revolves around young people, ages 12-19, however it is also suitable for people both younger and older than this age group due to the mature plot and situations.
It attracts the target audience by attending well known events suited to young people and the stars being interviewed by extremely successful talk show hosts.
It was released by Lionsgate
There was a very high expectation for this film due to the bestselling book serious which came previous to the film and there was a high amount of hype previous to the films release.
The Matrix
The Target audience for the Matrix would more than likely be adults and possibly young adults also due to the complex technological theme which underlay the film plot, it also attracted any person which an interest in technology.
The film was advertised by releasing multiple trailers previous the the movies release and again having the well known stars of the movie appearing on well known talk shows in order to promote the movie previous to the release.
This was released by Warner Bros
The audience expectation for this movie would have been that it would be extremely technologically based but also it would have been expected to be extremely well made.
The Target audience for this movie would probably adults and possibly young adults due to the complex nature of the storyline and the violence involved.
This film was advertised through several television advertisements and trailers
The film was released by Orian Pictures
This movie would not have had a large expectation due to the fact it is the first movie of the series to be released however due to the high budget it would have been expected to be good.
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